Welcome to Farmers Trust!

We are a successful and highly motivated team that operates on the Tshwane (Pretoria) market.

We provide confidence, peace of mind, and trusted service to innovative and dynamic producers. Our clients appreciate the value of quality fresh produce and regards relationship building highly. We always sell in the best possible way at the best possible price to all role players.

Our expertise, experience and passion are used to provide the most cost effective sales channel and advice that helps producers continually meet their needs and exceed their expectations.


Integrity Honesty Loyalty
 We operate according to strong moral principles, ethics and honesty. We always speak the truth and deliver on our promises.  Honesty is a value that will not be compromised by any of our agents  We are loyal to our team members and to the company at all times. We adhere to our company’s principles and brand promise to our producers and clients
Communication Reliable Service Excellence
 We always communicate positively about and with our team members, management and company. We will always apologize for upsets first and look for a solution. We convey messages clearly and always strive for a win-win solution.  We are consistent in providing good quality performance to all our stakeholders.  We will reach for service excellence at all times and will adhere to the value of self-improvement. We will adhere to the philosophy of the Japanese called Kaizen – to do everything faster and more efficient.
Respect Teamwork Fair Value
 All producers employees and customers are highly regarded and will be treated with respect, honor and courtesy.  We will do whatever it takes to stay together and achieve team goals  We believe that the determining of price through supply and demand is paramount and we support the Fresh Produce Market Agent model.

Why Choose Us

7 Reasons why successful producers prefer Farmers Trust 53 years’ experience!

1 Agents have extensive knowledge experience for the best decision making.

2 An open “Agent-Producer” communication model that provides daily  feedback which ensures well informed producers.

Our adherence to core values of honesty and reliability ensures that our producers can be rest assured their products are in good hands.

Our dedicated and reliable team with sufficient resources to off-load your product that ensures fast turn-around time of products.

Knowledgeable and experienced admin team that handle all enquiries and payments efficiently according to the highest standards.

Top class agents follow tried and tested processes that ensure all quality of produce are sold at the best price available.

Our selected group of producers receives individual special attention that provides confidence and assurance of the best service at all times.

Farmers Trust 10 Point Service Promise

We as Farmers Trust team build our customer service off the following 10point pledge:

To off-load your products as soon as possible in an orderly way.

Our seven-step process improves product performance and sales promotion.

To handle your product the right way to maintain the cold chain

In order to sell your product at the best price that can be achieved.

5 To e-mail your sales on a daily basis.

6 To complete the consignments as soon as possible to speed up the electronic payments.

To resume statements to you by e-mail immediately after payment has been made.

To be in touch with you –even everyday if you like-to discuss market demands and prospects with you.

We pledge to strive for a 100% administrative service. Any inquiries will be resolved within 24 hours.

10 That we constantly improve ourselves as your marketing team to give you our best service.

Our History

This well-known market agency was established in the early 1960s by PH Taljaard who was a market agent and four farmers; T Marchini, IG Sinovich, MF Sada and BG Rossi on what was then the Pretoria Market (now Tshwane Market).  

The company was later taken over by Mr Ronnie Wilson who ran it for a number of years.

In 1987 Elfranco Hoogenhout joined the Farmers Trust team having previously worked for the Citrus Board. He subsequently took over from Ronnie Wilson to become the owner and MD of Farmers Trust. His knowledge and contacts in the citrus industry helped to make Farmers Trust the leading citrus agent on the Tshwane Market. To this day they represent most of the leading citrus producers in the country.

The agency has steadily consolidated its position as one of Tshwane Market’s foremost agencies and ranks amongst the best in the country.

It caters for the full range of fresh produce sales through a skilled and dedicated team of salespeople.

Farmers Trust currently employs around 90 people of which 21 are registered salespeople with APAC (Agricultural Produce Agents Council). There are six admin staff and the rest are general workers and forklift drivers. Further testimony to the inherent values of Farmers Trust is that of their employees; 11 have been with the agency for more than 10 years, nine for more than 20 years and six for over 30 years!

The company currently holds a Level 5 BEE Rating.

It has also been a loyal and active member of the Institute of Market Agents of SA since the company’s earliest days.

Reference: Michael Cordes


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