Our History

This well-known market agency was established in the early 1960s by PH Taljaard who was a market agent and four farmers; T Marchini, IG Sinovich, MF Sada and BG Rossi on what was then the Pretoria Market (now Tshwane Market).  

The company was later taken over by Mr Ronnie Wilson who ran it for a number of years.

In 1987 Elfranco Hoogenhout joined the Farmers Trust team having previously worked for the Citrus Board. He subsequently took over from Ronnie Wilson to become the owner and MD of Farmers Trust. His knowledge and contacts in the citrus industry helped to make Farmers Trust the leading citrus agent on the Tshwane Market. To this day they represent most of the leading citrus producers in the country.

The agency has steadily consolidated its position as one of Tshwane Market’s foremost agencies and ranks amongst the best in the country.

It caters for the full range of fresh produce sales through a skilled and dedicated team of salespeople.

Farmers Trust currently employs around 90 people of which 21 are registered salespeople with APAC (Agricultural Produce Agents Council). There are six admin staff and the rest are general workers and forklift drivers. Further testimony to the inherent values of Farmers Trust is that of their employees; 11 have been with the agency for more than 10 years, nine for more than 20 years and six for over 30 years!

The company currently holds a Level 5 BEE Rating.

It has also been a loyal and active member of the Institute of Market Agents of SA since the company’s earliest days.

Reference: Michael Cordes